Artists need a multi-tiered Spotify promotion campaign that includes but is not limited to guaranteed Spotify playlist placements - not a single tactic (“Playlist Pitching”). They also need to make sure the firm is legitimate (not buying streams and placements that go against the T&C’s); and preferably a Firm that has been in the music marketing business for more than just a few years. Finding a campaign that works both B2B and B2C; and has “legs”, are key factors to success in this challenging marketplace.

One company that stands out -- link -- offers extensive 12 week B2B &...